Our second retrospective look at the English sportswear manufacturer Gola and their football boot advertising. We covered the firm’s 1960s output last time, so this post focuses predominantly on the 1970s – the decade in which the company hit its commercial peak.

There was no radically different marketing strategy during these years with big named players of the day including Emlyn Hughes, Gerry Francis and a late career Bobby Tambling lending their names to Gola’s products. The company was well established in the middle order of football boot makers with a growing brand strength that allowed them to exploit the huge sportswear and accessories market. The introduction of their iconic vinyl bags in 1972 was a particular success.