We can imagine the brainstorming session that went on at the British Bata Shoe Company one afternoon when the marketing department was trying to think up a brand name for its new football boot range.
“Let’s try word-association. What word do you associate with thumping a ball hard into a goal net?”
“Umm, how about power?”
“Yeah that’ll do. Right, let’s go to the pub.”
And so the Power Boots brand was born and would spend roughly a decade trying to find a visual identity that didn’t look like an awkwardly plagiarised mix of the Gola and Puma brands. The sternly endorsing words of Alf Ramsey seemed more of an order than an inducement too.