Chaussures Boots 1966-70

A Word From Our SponsorsOur latest retro football boot advertising hark-back throws up something of an oddity as we’re featuring the French firm Chaussures, active in European markets for a handful years in the late 1960s and early 1970s. It’s something of a surprise that they sold any boots at all, what with their quite terrible advertising campaigns.

Using a scantily dressed young lady to promote your products was a common, if unimaginative approach to marketing back then. Similarly, using an animal as a company motif was and always will be a marketing stock in trade – although Chaussures’s choice of a motley looking polar bear offers up little to suggest any footballing context if truth be told.

But desperately combining your unconvincing, random sexy lady and your odd, talking, upright polar bear in a single advert just produces one of the most surreal and inept attempts to promote a sporting product you are ever likely to see.

3 thoughts on “Chaussures Boots 1966-70

  1. Hi;
    I played semi pro in the 70,s for stockport County and mostly wore adidas 2000 or Puma .however
    wore a pair of Ours for a season followed by yellow and black Patrick. Ours were a good shoe

  2. In 1972 my mother bought me my first pair of running shoes at a sporting goods store in Beverly, Massachusetts, USA. They must have been the cheapest overstock the store had because I had finished DFL wearing Chuck Taylor low-cut sneakers in my first XC race, and Mom wasn’t going to spend any more than absolutely necessary to indulge my sporting effort. The Ours came in a box featuring polar-or perhaps panda?-bears running around the bases of a U.S. baseball field, which reinforces your critique of Chaussures’ athletic marketing. The shoes were terrific, however: soft white leather upper with a pale blue lambda-like stripe and a centimeter+ of some sort of spongy sole. I ran in them until my big toes wore through the leather a year later, and I never, ever saw another pair of the brand anywhere, much less in athletics. It’s extremely hard just finding reference to Ours shoes online, and I’m grateful for your documentation .

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