Our final Bukta shirt advertising post focuses on the 1970s, with a few of the manufacturer’s iconic magazine banner style ads from the previous decade thrown in for good measure.
The 1970s was the last decade Bukta remained a sizeable player in football shirt manufacture before being slowly squeezed out of the market by their bigger rivals. West Ham were hardy Bukta perennials and their FA Cup win in 1975 was milked by the company to a similar degree as their 1964 one had. Advertising quality waned though as demonstrated with their messy and confused cartoon series which were designed to appeal to a younger audience who viewed the brand as uncool.
It’s cool enough these days having reinvented itself as a boutique, upmarket brand trading exclusively on its stylish retro heritage.