BTLM likes our football socks to be non-shrink, nylon reinforced, washing machine friendly, continental rather than hoop styled and of course, available in a wide range of colours.
Thanks to a mix of ignorance and general apathy towards one of football’s less interesting accessories, we really cannot think of any other hosiery-based technology that our football socks should incorporate. Based upon their advertising campaigns from the 50s and 60s, All Star Stockings assumed everyone else held similar views to us.
The Wakefield based firm was the go-to company for football socks in these decades while the more recognised sportswear companies concentrated on the much more competitive shirt sector. This gallery features some of All Star’s marketing from the era.